Workshop Proceedings of the 16th International AAAI Conference on Web and Social Media

DOI: 10.36190/2022.71

Published: 2022-06-01
A COVID-19 Social Media Monitoring and Outreach Dashboard for Community-Based Trusted Messengers
Amy Z. Chen, Andrew H. Zhao, Chaeeun Park, Michael L. Best

The COVID-19 pandemic has disproportionately impacted marginalized communities, in part driven by racialized and community-specific misinformation often rooted in historical institutional distrust. We are collaborating with various local research and community partners to support community-based trusted messengers in addressing COVID-19 vaccine hesitancy among Black and Latinx communities in the state of Georgia. We have developed a dashboard for social media monitoring and outreach for use by our partners and trusted messengers, which allows them to browse relevant social media content and craft responses using trusted resources. For this demonstration, we will showcase our live online dashboard and present prototypes for several new features and preliminary user evaluation findings. Our dashboard is an early exploration of social media-based tools developed specifically for community-based trusted messengers with a public health use case.